The Leader in Multicultural Beauty Care Products!

Ultra Standard is the Nation’s leading distributor and marketer of specialized multicultural beauty care products.

Pioneering with cutting edge innovation and foresight that will take any company to revolutionary heights. We distribute over 6,000 SKUs that cater to all categories of beauty care.

Our main focus is always on developing and implementing the best in class sales, marketing, visual merchandising and logistical programs.

Our Services

Retail Partners

Our mission is to help our clients strategically plan, optimize, and execute consumer-driven distribution as well as marketing programs in beauty supply and retail outlets.

Mastering 40 years in the industry, our relationship with our retailer partners are indispensable. We collaborate on strategic sales solutions, as well as share insights and recommendations to help grow the multicultural beauty category. Emerging brands benefit greatly from these relationships, allowing for faster entry into the retail space.

Beauty Supply Stores and Wholesalers

With over 52% of our distributions catered directly to big retail chains such as Target, Walmart, CVS and Sally Beauty, we can take emerging beauty companies to new culminations.

Utilizing tools such as Texture Media, the largest digital hair care community, we can optimize your marketing research and marketing keys to help develop your brand in this thriving beauty care industry.


Some Of Our Brands:

View Our Product Catalog

Contact Us

Should you have any questions, please contact us at 877-940-9160 or email us at

Your questions will be answered by one of our Customer Care representatives.

Our Customer Service Department is available Monday through Friday from:

8 AM to 5 PM EST

By Phone: 877-940-9160
By Fax: 800-440-6099
By Email: