Ultra Standard has been in business for over 40 years shipping to Big Box retail outlets nationwide as well as independent beauty supply stores.

Offering full services ranging from distribution and marketing services. Additionally, we offer retailer-focused digital programs, category management, and supply chain solutions.

Our goal is to maximize the sales at a greater ROI for the retailer while providing a best-in-class assortment to the guest.

We have developed special expertise in the Multi-Cultural categories, based on consumer preferences, category analysis, and buyer relationships. Our strength in this arena is based on honor, commitment, and loyalty to the success of the overall beauty care category.

Ultra Standard can create industry relationships to ignite your success.

Make Ultra Standard your only STANDARD!

Vendor Onboarding

With vendor onboarding we can take your company to new heights with vendor management and marketing support. We will offer strategic distribution alignment as well as a dedicated purchase team.


Our logistics team will bring your company world class robotic facility, accurate chain fulfillment and we will also offer replenishment capabilities.

Sales Distribution

Our sales department will offer extensive retail distribution which will bring expansive sales force and help your company generate a strong industry reputation.

Category Management

With category management we offer independent category expertise. With years of experience in the industry we have category data analysis down to a science. Using syndicated data we also offer planogram management, which will define where and in what quantity products are placed on shelves in order to maximize sales.


With our multi-faceted marketing tools we will offer your company custom co-op programs, specialized research based on consumer gathered data and a dedicated media platform.


Analytics is necessary to obtain consumers trending needs, with our category data analysis using syndicated data and annual texture & trends reports we can increase your profits by stocking in demand products.